St. Ambrose Academy’s 14th Annual Benefit Dinner was held virtually in 2020 due to the ongoing pandemic. Despite the format change, the event was a great success with a collection of branded elements we created around the theme “See the Joy”.
This was based on the scripture verse Baruch 4:36 - "Look to the east, Jerusalem, and see the joy that God is bringing to you."
This was based on the scripture verse Baruch 4:36 - "Look to the east, Jerusalem, and see the joy that God is bringing to you."
Rooted in the spirit of joy and celebration, I crafted a radiant, wintry brand identity for the event. Each element, from fonts to graphics, was meticulously chosen to reflect the artisanal essence of the treats awaiting guests in their Party Boxes, crafted to bring the party to the guests.
Groups were encouraged to host their own “watch party” and this format allowed attendees to enjoy the evening from the comfort of their own homes, whether it was with just their significant other or if they felt comfortable enough to have a small gathering of close friends.
Groups were encouraged to host their own “watch party” and this format allowed attendees to enjoy the evening from the comfort of their own homes, whether it was with just their significant other or if they felt comfortable enough to have a small gathering of close friends.
The Party Boxes were filled with branded items such as wine glasses, honey from the Sisters of Mary Morning Star, custom coasters, and treats!
Branding was tied together across all the collateral, from the invitation suites to the “Party Boxes,” as well as prayers cards and social media graphics.
Outside spread of the invitation.
Inside spread of the invitation.
Prayer Cards - customized with student photos.
Instagram Story Graphic
Instagram Story Graphic
The evening was a testament to the resilience and adaptability of the St. Ambrose Academy community, and a reminder of the school’s commitment to providing an exceptional education to its students.