Brand identity and collateral for Mimix, a fictional company that supplies hi-tech sportswear and accessories for athletes and the game itself. Mimix does what other sporting brands can’t: inspire, define and challenge the world of athletics.
BUSINESS CARDS • DIE CUT, UV COATING ON FRONT (LOGO/WORDMARK)
SHOE BOX • DIE CUT, PAINTED CORRUGATED SLEEVE (WHITE EXTERIOR, PURPLE INTERIOR) - TRANSPARENT, ACRYLIC BOX
SHOES • NIKE FREE iD RUNNING SHOES.
SHOES • NIKE FREE iD RUNNING SHOES.
*for the creative purposes of this fictional project, the Nike logo has been digitally removed.
SHOE BOX • DIE CUT, PAINTED CORRUGATED SLEEVE (WHITE EXTERIOR, PURPLE INTERIOR) - TRANSPARENT, ACRYLIC BOX
SHOE BOX LABEL • DIE CUT PAPER LABEL - SHOE NAME (WOMEN'S FEIRIE, WOMEN'S VERVE, MEN'S PULSE), TECHNOLOGY SPECIFICATIONS, SIZING
STATIONERY • DIE-CUT BUSINESS CARD, UV GLOSS COATING
LETTERHEAD (MIMIX SOLID PURPLE BACKSIDE) - ENVELOPE (MIMIX SOLID PURPLE INTERIOR)
MIMIX PRINT ADVERTISEMENT
Technology information cardS • Cards explaining IMITECH technology, each to be included with various pieces of athletic wear
Technology information cardS (INSIDE)